Sustainability
6 articles
Over-Tourism Is a Hotel Problem, Not a Tourist Problem
Blaming tourists for over-tourism is a convenient distraction. The hospitality industry - hotels, OTAs, and destination marketers - built this crisis and must own it.
Stop Building New Hotels and Call It 'Sustainable Design'
The greenest hotel is the one you didn't build. Adaptive reuse of existing buildings slashes embodied carbon by 50-75% compared to new construction - yet the industry keeps breaking ground and calling it green.
Guests Won't Pay the Sustainability Premium (No Matter What Surveys Say)
Survey after survey says travelers will pay more for sustainable hotels. Booking data says otherwise. The gap between stated preference and actual behavior is the hospitality industry's most expensive delusion.
Carbon Offsets Are the Hotel Industry's Indulgences - Pay to Sin, Feel No Guilt
Hotels are spending millions on carbon offsets that let them claim climate action while changing nothing about their operations. Offsets delay real decarbonization and the science backs it up.
Your Hotel's Sustainability Program Is Performative Garbage
Towel reuse cards and paper straw theater distract from the real environmental impact of hotels - HVAC systems, commercial laundry, and food waste that dwarf anything your guests do.
Sustainable Tourism in 2026: What Hotels Need to Know
From carbon-neutral operations to regenerative travel, discover the sustainability trends shaping the hospitality industry and how your property can lead the way.