Revenue Management
14 articles
Hotels Should Charge by the Hour (And Not Just Love Hotels)
Hourly hotel pricing isn't sleazy - it's smart revenue management. The business case for micro-stays targeting remote workers, layover travelers, and daytime guests.
Summer Rate Gouging: Why Hotels Charging 3x Aren't the Villain
Your hotel charges 3x in August and a journalist wants a quote. Your guest reads the viral tweet and demands an explanation. Here's exactly what to say - with crisis PR frameworks, talking points, and real examples.
Stop Discounting Shoulder Season - Shrink Your Capacity Instead
Slashing rates during shoulder season destroys your brand and trains guests to wait for deals. Smart hotels close floors, reduce inventory, and maintain rate integrity.
Length-of-Stay Restrictions: Revenue Management's Best Kept Secret
Minimum stay requirements during peak periods generate more revenue than rate increases. Here's why turning away one-nighters is the smartest move in your pricing toolkit.
Overbooking by 15% Is Not Aggressive Enough
A 90-room hotel in Valencia left EUR 186,000 on the table last year because it was afraid to walk three guests. The maths of overbooking are brutal - and so is the cost of empty rooms. Here's the formula, the walk protocol, and the ethical framework that makes it work.
Saudi Arabia Was the Gulf's Safe Bet All War. Missiles Just Landed on That Theory.
The Houthis just hit Saudi soil for the first time since 2022, and Saudia alone has cancelled over 150 flights. Every hotel in the Kingdom that priced off 'we're insulated' needs a new plan today.
Why We Price Our Worst Room Higher Than Our Best (On Certain Nights)
Counterintuitive yield management that forces upgrades, fills premium inventory, and drives higher total revenue. The pricing trick most revenue managers are too scared to try.
Charging for Early Check-In Is the Smartest Thing We Ever Did
Most hotels give away early check-in for free to avoid conflict. That generosity is costing you six figures a year. Here's how to monetize it properly.
Reagan National Goes Dark at Noon on July 4. Most DC Hotels Think Selling Out Means They Won.
DCA shuts down for hours on the biggest demand weekend in a decade and airlines are already waiving fees at seven East Coast airports. Selling out at $1,000 a night isn't the win DC, Philly and Boston operators think it is. Here's where they'll actually lose the money.
Dynamic Pricing Is Destroying Guest Trust - And We're All Pretending It's Fine
Hotels are obsessing over short-term revenue optimization while ignoring the long-term brand damage of volatile, opaque pricing. The trust erosion is real and measurable.
Charging EUR 800 for a EUR 200 Room During a Concert Is Perfectly Ethical
Event-based pricing isn't gouging - but the way most hotels execute it destroys trust. Here's the economic case for aggressive surge pricing, the emotional case against how the industry handles it, and a communication framework that captures the revenue without losing the guest.
Stop Hiring Revenue Managers - Let the Algorithm Price Your Rooms
Human revenue managers add negative value compared to fully automated pricing systems. The data shows algorithms outperform humans on RevPAR, occupancy, and total revenue.
OTA Fees: The Biggest Profit Drain You've Been Trained to Ignore
A 100-room hotel at 70% occupancy hands over EUR 400,000+ a year in OTA commissions - more than double their net profit. Here's the financial anatomy of OTA dependency, with real operator case studies and specific tools to claw back margin.
5 Revenue Management Strategies Every Hotel Should Implement in 2025
Discover the most effective revenue management strategies for hotels in 2025 - from dynamic pricing algorithms to total revenue optimization and direct booking incentives.